Here's a list of tasks we recommend you can perform before our call.
Optimizations for Placements
Exclude Mobile Apps With Zero Conversions from ad groups
Find all Mobile Apps with no conversions and exclude them in bulk.
Optimize Automatic Placements at the ad group level
Add high-performing placements as target placements. Exclude non-converting placements with a high cost.
Expensive Managed Placements at ad group level - Report
Find out which of your managed placements aren't driving conversions and costing you money
Exclude non-converting mobile apps and websites from the account
Exclude sites and mobile apps with high costs and zero conversions from the account.
Exclude non-converting Youtube videos and channels from account
Exclude YouTube channels and videos with a high cost and zero conversions from the account.