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The Spend Projection tool analyzes data to predict how much the Google Ads or Microsoft Ads account is likely to spend by the end of the selected time period. Spend levels can fluctuate so the tool gives you a range for the projected spend.

Our system uses advanced machine learning algorithms and prediction models to evaluate various factors such as budget trends, spending patterns, historical spend data, recent changes made to the account, and more. Based on this analysis, the tool generates an accurate range of projected spend for your account.

By providing this future prediction, the tool assists you in assessing how your campaigns should allocate budget to meet your targets efficiently. Read more about it here.

The Optimize Budgets - Single Account tool lets you optimize budgets for Google Ads and Microsoft Ads by allocating more budget to campaigns that are driving more leads/sales or achieving a target. Read more about it here.

Similarly, the Optimize Budget - Multi Account Portfolio tool lets you track, monitor, and change campaign and ad set budgets across multiple accounts and platforms (Google Ads, Microsoft Ads, Facebook Ads, and Yahoo Japan). You can also avoid overspending by setting spend caps for budget groups. Read more about it here.

Adding on top of the logic and algorithms used by the spend projection tool, both of the budget tools use a specialized machine learning algorithm to identify the set of accounts, shared budgets, campaigns, etc., that will derive the most benefit from a budget increase or decrease to achieve a specified goal. You can specify a goal such as 'Increasing Conversions,' and the tool will generate suggestions based on various data points to help you achieve that goal.

The Geo Bid Adjustment tool makes recommendations for bid adjustments on locations based on performance. Even if you're not directly targeting a location, you can analyze the performance and the tool will add it as a target, and set the bid adjustment. You can set bid adjustments at country, region, city, and zip code/pin code level. Read more about it here.

Similarly, the Audience Bid Adjustment tool analyzes performance to provide bid adjustment recommendations based on targeted audiences, which can be analyzed at either the ad group or campaign level. Read more about it here.

The system uses a homegrown machine learning algorithm to analyze data collected across various verticals. By analyzing the average trend of a particular vertical at different geo zones or for various audiences, combined with the data of your account, the ML model will be able to provide you with specific bid adjustments to help you achieve your desired goal.

The Optmyzr Sidekick serves as your personal PPC AI assistant, capable of analyzing different aspects and KPIs within your account. It delivers valuable feedback, offers budget and quick optimization suggestions that you can immediately implement, and much more.

Click on the 'Optmyzr Sidekick - AI PPC Assistant' button on the top right side of the Account Dashboard to open up Optmyzr Sidekick. Optmyzr Sidekick is currently available for all platforms except Yahoo Japan.

Choose from the various pre-configured prompts or ask your own questions to get started analyzing and optimizing with your personal PPC Assistant. Read more about it here.

Optmyzr's Account Blueprints allow you to schedule a series of recurring or one-time tasks for you and your team to organize, manage, and enhance your PPC workflow.

You can choose to create a variety of tasks, whether they involve configuring optimizations using Optmyzr's tools across multiple Google Ads accounts or organizing team meetings and business reviews.

While configuring a new blueprint you will have the option to 'Use AI Generated Blueprint' enabling you to input a custom prompt or use one of the suggestions to create a Blueprint within seconds with the help of AI.

The AI will generate a blueprint for you by selecting the appropriate tools to help you achieve your goal and setting the task order based on relevancy. Read more about it here.

The PPC Narrator widget can be included in your Optmyzr reports for both Google and Microsoft Ads Accounts. It provides textual explanations of the changes that have occurred in your ads account when comparing data from two different date ranges.

The widget gives you the option to generate text using AI to get detailed explanations of metric changes, offering context on how these changes influence your business and can either emphasize areas of improvement or inform you about positive changes within your account. You can read more about it here.

Optmyzr Express shows you optimization suggestions across accounts. It is designed to work as a to-do list for your Google Ads, Amazon Ads, Microsoft Ads, and Yahoo Japan Ads accounts.

The 'Add Missing Ads (RSA)' and 'Fix Ads with Issues (RSA)' express optimizations support generative AI. You can get AI-generated suggestions for various ad assets such as headlines and keywords. Read more about it here.

The 'Ad Groups with Too Few Responsive Search Ads' audit enables you to create new Responsive Search Ads directly from the audit report page. By clicking on the 'Generate Suggestions' button, you can access AI-based suggestions for headlines and descriptions using already existing ads in your campaign as a reference.

The AB Testing for Ads optimization is a data-driven tool that helps you compare ads with statistically significant data in the same ad group.

While creating a new ad using the tool, you will be able to generate AI-based suggestions for ad assets based on high-performing ones, allowing you to get some more variety of suggestions and have more choices. This is only available for headlines and descriptions for RSAs. Read more about it here.

The Quality Score Tracker tool allows you to improve the performance of low-quality score keywords by adding them to their own single-keyword ad group (SKAG).

You have the option to edit the respective RSAs while creating a SKAG for a particular keyword where you will be able to add, remove, or pin headlines and descriptions as well as edit the URL and path for Ad.

The tool also shows suggestions for new headlines on the right side. You have the option to choose between AI-generated suggestions or suggestions from already existing ads. Read more about it here.