Skip to main content

Reporting Widgets Available for Meta and LinkedIn Ads

Written by Geetanjali Tyagi

To start adding widgets, you can click on the 'Add Widget' button located on the left sidebar and then go to the Meta/LinkedIn Ads tab, where you'll find all available table, chart, and top elements widgets. You can select and add multiple widgets at once.

Meta Ads Widgets

Performance Widgets 

You can choose a desired widget to either, see an account's overall performance or, see the performance segmented by Location, Time, Device, Demographics, and Hourly stats. Furthermore, you can also add a complete Meta Insights widget.

All the segmented widgets will show a list of options that you can use to filter and sort, with a unique field that will give you the ability to see more granular data, for example, the "Demographics" field in the Performance by Demographics allows you to segment the data by Age, Gender, or both.

You can also define the conversion types to be considered, using the "Conversion Types" selector in the "Widget Data" column.

The option of Offsite conversions will include the custom conversions you've defined on Meta, as well as other types of conversions.

Insights Widget 

Report Type: Report at the account, campaign, ad set, or ad level.
Segments: Segment the data by a parameter of your choice. For example, split the account performance by gender, age, or both.

Stats: Select the metrics from the table to report on account/campaign/ad set/ad performance.

Sort By: Sort the output by one of the metrics shortlisted in the Stats table.

Charts

You can report on Meta performance with a KPI chart, a Line graph, a Pie chart, or a Bar graph.

Top Elements

The Meta Top Elements widget allows you to report on the best-performing Ads and Adsets for the entire account or specific campaigns. You can get started by choosing the "Top Ads & Adsets" option from the Top Elements dropdown in the Widget selector.

LinkedIn Widgets

Performance Widgets

You can choose a performance widget to see an account's overall performance or, see the performance segmented by device, job function, industry, company size, company, or seniority.

Furthermore, you can opt for the Performance Comparison widget that lets you compare performance of your account against different date ranges , and also access the top performance KPIs of your account.

Top Elements

You can choose widgets like “Top ads” and “Top ad sets,” and get reports on the best-performing Ads and Adsets for the entire account or specific campaigns.

Chart Widgets

Magic Trend Chart

You can compare the performance of different metrics over a selected date range. Select the metric for lines 1 and 2 and the period it'll be compared on. Use the filters available in the 'Filters' tab to select the network(s) and device(s) to use in the chart.

Segment Distribution

Report on the performance spread of selected metrics on different segments like devices, networks, campaigns, and ad groups. You can choose among bar, column, and pie charts to report on metrics performance split on different variables of a segment.

Did this answer your question?