SKAGs in Optmyzr

Single Keyword Ad Groups, also known as SKAGs, are a Google Ads strategy that puts one keyword in each of your campaign’s ad groups, giving you more control over raising click-through rates, managing bids, and achieving high Quality Scores.

At Optmyzr we offer different ways for creating SKAGs from existing account keywords, from high-performing search terms, and through external data by means of a spreadsheet. You'll find them below:

Keyword Management

Keyword De-Duper

Find duplicate keywords in your Google Ads account, within the same campaign or across campaigns, and get recommendations on which ones you should keep and which ones you should pause.

You can access the tool here and the detailed user guide here.

Keyword Lasso

The Keyword Lasso looks at the Google Ads search terms report to find search terms that converted or have a high CTR.

It automatically checks if the search terms are already present as keywords somewhere else in your Google Ads account and if so, won't suggest them, in order to avoid duplicates.

You can access the tool here and the detailed user guide here.

Non-Converting Keywords Finder

This tool helps you find keywords that have received enough traffic but have not converted during a selected date range. You can choose to pause these keywords to reduce cost and increase ROAS.

You can access the tool here and the detailed user guide here.

Negative Keyword Finder

This tool analyzes the search terms report from your Google Ads and Microsoft Ads accounts. It identifies individual words that are part of the search queries and are not performing well. It recommends adding them as negative keywords because they may not be relevant to your account.

You can access the tool here and the detailed user guide here.

Traffic Sculptor

This optimization analyzes the search terms and the keyword data and suggests adding some search terms as exact match negative keywords at the ad group level, ensuring the right ads show for each search query in the account.

You can access the tool here and the detailed user guide here.

One Word Keyword

This optimization helps you discover keywords that are only one word in length and may be driving irrelevant traffic to your Google Ads account. It gives you the option to pause them in your Google Ads account with a single click.

You can access the tool here and the detailed user guide here.

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