What is It?
Optmyzr Explorer is Optmyzr's newer way to view and work with your linked ad accounts — bringing Accounts, Campaigns, Ad Groups, Asset Groups, and Change History together on a single page, running on a new, purpose-built data store designed for speed across all your linked accounts.
Over time, Explorer is designed to become a single home for the manual optimization work you do across every platform and entity level, and to eventually take over from the All Accounts Dashboard you use today.
Note: Optmyzr Explorer is currently available only in beta to all users.
Why Use It?
One page for every entity level: move between Accounts, Campaigns, Ad Groups, and Asset Groups without switching tools.
Flexible scope: focus on exactly the accounts, campaigns, or portfolios you care about, using the Scope panel's platform filters, favorites, and search.
Built for speed: Explorer runs on a new data store designed to serve large amounts of data quickly across all your linked accounts.
Change visibility in the same place: the Change History tab brings a cross-source change log into the same page you're already working in.
Entities in Optmyzr Explorer
Explorer organizes your data into five tabs, listed under Entities in the left-hand navigation: Accounts, Campaigns, and Change History.
Note: Accounts and Campaigns scope across every account you select — the Campaigns tab, for example, can show hundreds of campaigns rolled up across several accounts at once.
Support for more entities, including ad groups, asset groups, keywords, search terms, audience, placements, ads, recommendations, etc., will be rolled out soon.
Accounts
The Accounts tab rolls up every account you select in Scope into one table.
Key columns
Account Health — a quick health read on the account (e.g., Good).
Account Owner — the person assigned to the account.
Currency
Audit Score
Alerts — count of active alerts.
Target Budget, Budget Spent %, Budget Pacing, Budget Cycle — budget details for the account's current cycle (e.g., Monthly or Quarterly).
Additional columns are available via Columns. Use Filters to narrow the list, and Link Accounts to connect more accounts.
Clicking on the account takes you to the Campaigns tab, giving you a list of all the campaigns for that account. It does not open the Account Dashboard.
To open the Account Dashboard, click the grid icon next to the account name (it shows Open account dashboard on hover).
Campaigns
The Campaigns tab shows every campaign across all the accounts you've selected in Scope, in one table.
Key columns
Account — which account the campaign belongs to.
Status — Enabled or Paused.
Channel — Search, Display, Shopping, Performance Max, and so on.
Bid Strategy — e.g., Maximize Conversions, Target CPA, Manual CPC.
Daily Budget, Budget Name — and whether the budget is shared.
Note: By default, the Campaigns tab is filtered to Status in Enabled, Paused. Adjust or clear this under Filters. You can use Recent Changes to see what's changed recently, and Columns to customize which fields are shown.
Click on the gear icon to edit the campaign settings or the edit icon to rename the campaign name directly from the Campaigns tab.
The gear icon opens the Campaign Settings side tray. You can edit the campaign name, status, budget, bidding strategy, networks, and add labels.
Change History
The Change History tab brings the same cross-source change log described in Platform Change History into Explorer — see that article for what it covers.
Customizations and Other Features
Scope
The Scope panel controls which data Explorer shows you:
On Accounts and Campaigns, toggle between viewing by Accounts or by Portfolios, filter by platform (Google, Microsoft, Amazon, Facebook, Yahoo, LinkedIn, and more), star favorites, search, and select individual accounts from the checklist below.
On Ad Groups and Asset Groups, pick a single account from the dropdown at the top, then use the campaign checklist below it to narrow further.
Filters
Filters let you narrow the table to what matters — for example, Status in Enabled, Paused is applied by default on Campaigns, Ad Groups, and Asset Groups. Use Add filter to add more, or Clear all to reset.
Columns
Use Columns on any tab to choose which fields are shown in the table.
Recent Changes
Available on the Campaigns and Ad Groups tabs, Recent Changes shows what's changed recently for the entities in view.
Link Accounts
Use Link Accounts (available on every tab) to connect additional ad accounts to Optmyzr.
Date Range and Saved Views
A date range selector (e.g., Last 30 Days) and a saved view selector ("Default") sit at the top of every tab.
About the Beta
Optmyzr Explorer is currently in beta. During this period:
You may occasionally notice a slow load; this is expected while the beta is in progress.
Explorer runs on a new data store that's separate from the systems behind the All Accounts Dashboard, so numbers may not always match yet. If you spot a mismatch, that's genuinely useful feedback — reconciling this is one of the things actively being tested.
If you'd like to share feedback while using Explorer, let your Optmyzr contact know.