You can now resolve many audit recommendations directly from the audit results page. Action buttons and guided actions let you fix flagged issues without opening another Optmyzr tool first.

This makes it much faster to move from finding problems to fixing them, especially when you're reviewing multiple recommendations at once. (User Guide)

Sidekick and Optmyzr MCP can now create and apply new positive and negative keywords directly to your Google Ads and Microsoft Ads accounts.

When Sidekick (or another AI assistant connected through MCP) suggests keyword changes, it opens a preview in the chat where you can review, edit, and approve the recommendations before they're applied.

Note: Your review and approval are always required. (User Guide)

You can now export AI-generated Feed Audit recommendations as a CSV directly from the Feed Audit side tray.

The export includes suggestions for titles, descriptions, and Google product categories, making it easier to review recommendations with your team before applying changes in bulk. (User Guide)

If you organize your Amazon campaigns using portfolios, you can now use them throughout Optmyzr.

Portfolio Name is now available as a Rule Engine attribute across supported Amazon scopes like Campaign and Bid Adjustment. You can also group campaigns by Amazon Portfolio in the Criteria Filter View across all Optmyzr tools (except alerts).

This makes it much easier to analyze, filter, and automate campaigns based on the portfolio structure you already use.

Rule Engine for Meta Ads now includes Campaign Start Date and Campaign End Date at the Campaign level, and Ad Set Start Date and Ad Set End Date at the Ad Set level.

You can use these dimensions to create automations based on campaign schedules—for example, sending alerts as a campaign approaches its end date or targeting campaigns that are about to start.

You can read more about the attributes available for Meta Ads in Rule Engine, in these articles:

Reporting for Meta Ads and LinkedIn Ads now includes several new pre-built widgets.

These include:

You can add these widgets to both single-account and multi-account report templates to build richer reports with less manual work. (User Guide)

We've added several ready-to-use report templates for Meta Ads to help you create reports more quickly.

The new templates include:

Start with one of these templates and customize it to match your reporting needs. (User Guide)

You can now use weather conditions to automate your Meta Ads campaigns. Rule Engine lets you pause or enable campaigns based on weather in specific locations, helping you align ad spend with real-world demand. (User Guide)

The Optimize Campaigns by Weather tool is also available for managing weather-based automations for Meta Ads. (User Guide)