What is It?
The Auction Insights Visualizer is a free Optmyzr tool that enables you to generate charts using the Google Ads auction insights reports. As this data is not currently available via API, this tool helps you visualize that data for stakeholders.
Why Use It?
With this tool, you can:
Turn auction insights data into clear charts, making it easier to understand competitor activity at a glance instead of analyzing complex tables in the Google Ads interface.
Make more informed optimization decisions by quickly understanding auction dynamics and how your competitors perform in the same auctions.
Communicate competitive insights more effectively with stakeholders by using charts that clearly illustrate how your performance compares to other advertisers.
Save time when reviewing competitive data by visualizing trends immediately after uploading the report, instead of manually interpreting multiple metrics.
How Does It Work?
First, you'll need to download the auction insights report from the Google Ads dashboard. You can do this by going to the Campaigns menu in the navigation panel, clicking on Auction insights, and on "download". You'll see a drop-down menu and if you go under "more options" you can select different segmentation options. Multiple days must be included in your date range.
Once you have downloaded the file, head over to the Auction Insights Visualizer, and upload it. You can drag and drop or upload from the screen.
The Visualizer will generate the associated chart.
Please note: the reports are not stored, so if you need to, please print or download the charts before closing the page.
Use Cases
Understand Competitive Pressure During Specific Campaign Periods
Problem: During sales, promotions, or seasonal campaigns, you may notice fluctuations in campaign performance but cannot easily determine whether competitors increased their activity during that period.
Solution: Download auction insights reports that include multiple days covering the campaign period and upload them to the Auction Insights Visualizer. The chart format makes it easier to see how competitor metrics change throughout the timeframe.
You can clearly understand when competitive pressure increases and adjust your strategy to maintain strong campaign performance.
Demo Video