Optmyzr continues to expand its capabilities to support more advertising platforms. As part of this evolution, Meta Ads and LinkedIn Ads management tools are being integrated into Optmyzr so that users can manage Social campaigns alongside their Search campaigns within the same platform.

If you currently manage LinkedIn and Meta Ads through Optmyzr, here is what you need to know about the ongoing transition.

To ensure a smooth transition, all users have access to Optmyzr’s Social advertising tools at no additional cost during the trial period, which runs until May 31, 2026.

During this time, you can continue using all Meta and LinkedIn Ads management tools available in Optmyzr, including dashboards, alerts, insights, and automation features. Starting 1 June 2026, your ad spend on these platforms will count towards your total Optmyzr ad spend for billing purposes.

Optmyzr no longer separates features into different products. Instead, all tools are available within a unified platform experience. To locate and manage Social accounts, you can use the All Accounts Dashboard and apply the Scope filter to view accounts by platform (e.g., Social).

To start managing Social campaigns, simply link your Meta Ads or LinkedIn Ads accounts to Optmyzr in the same way you would connect other advertising platforms, such as Google Ads or Microsoft Ads. Once the account is connected, you can select it from the account selector and use the available tools for that platform. Additionally, you can use the side menu filter to select a specific platform, which will display only the tools supported for that platform.

When working with a Meta Ads or LinkedIn Ads account, the interface will automatically display the tools that support Social campaign management.

After May 31, 2026, Social advertising spend will simply count toward your total Optmyzr ad spend for billing purposes.

This means you will not need a separate subscription to continue managing Meta Ads in Optmyzr. Instead, the ad spend from your connected Social platforms will be included when calculating your Optmyzr billing tier, along with spend from other platforms such as Google Ads, Microsoft Ads, or Amazon Ads.

All existing dashboards, alerts, automations, and reporting workflows that include Social accounts will continue to function normally as long as those accounts remain connected.

If you’d like to explore more about Optmyzr for Social or discuss your options, our support team is here to help at support@optmyzr.com.

Organic Meta posts' data isn't fetched by Optmyzr, yet. We'll keep you posted on when we include organic data.

Meta's API generally responds more slowly than Google's, especially for accounts with multiple portfolios or large budgets that require pulling a significant volume of data. This can lead to longer load times on dashboards like the All Accounts Dashboard and the Budget Control Center when Meta accounts are included.

If a Facebook Page you expect to see is missing from the Ad destination dropdown when you set up a new ad set in Social Campaign Manager, check the Page's user assignment in Meta Business Settings. Having access to the Page through your account isn't always enough for it to appear in Optmyzr.

To fix this:

Note: This applies to Pages shared with your account through Business Manager Partner access. Pages you own directly are synced automatically once your Meta account is linked.

Not exactly. Optmyzr updates your Meta and LinkedIn data regularly, but it isn't a live copy of Meta Ads Manager or LinkedIn Campaign Manager. So you may see small differences between Optmyzr and the ad platform at any given moment.

How fresh the data is depends on the tool you're using: