High-Cost Ad Groups with Low Quality Score: Checks for ad groups that are among the top x% of highest spend, and which have a quality score that’s less than X.

Ad Groups With Too Few Ads/Too Many Ads: These two widgets will check for any ad groups that have either too many or too few ads, allowing you to set the maximum/minimum number of allowed ads.

Ad Groups With Too Many Keywords: Check for any ad groups that include more than your defined value for the maximum number of allowed active keywords.

Ad Groups with Duplicate Ads

Ad Groups with too few keywords

Ads With Duplicate Descriptions: This will check to make sure that no more than X% of ads have the same description.

Ads With Duplicate Headline 1: This will check to make sure that no more than X% of ads have the same headline 1.

Ads With Duplicate Headline 2: As with Duplicate Headline 1, this widget will check to see if there are any two or more ads with the same headline 2

Final URLs that are still using HTTP: Checks for final URLs that are still using HTTP instead of HTTPS. It considers the ETAs, RSAs, Call Ads, and any final URL associated with a keyword.

Use of Legacy Text Ads: This widget displays the % of active ads that are Legacy Text Ad type.

Duplicate Final URL: This widget will return the percentage of all ads that have the same Final URL.

Ads With Dynamic Keyword Insertion

Display Campaigns With No Placement Exclusion

Campaign Types Active in Account: This widget shows all the active campaign types you have in an account. E.g., if you are running a search, shopping, display campaigns, etc.

Campaigns Losing Impression Share due to Budget: This widget shows those campaigns that don't have enough daily budgets. Therefore, they end up losing impression share. You can optimize them by increasing their daily budget. You can use the Optimize Budget tool for this. You'll only see those campaigns that are losing IS due to budget > 1% (Either Search or Content IS).

Bidding Strategy Spread by Campaigns: This widget shows how bidding strategies are distributed across your campaigns, along with performance for each strategy, including the number of campaigns, cost, CPA, and ROAS for the last 30 days.

Bidding Strategy by Campaigns: This widget lists each active campaign, its campaign type (Search, Performance Max, etc.), and its current bidding strategy. You can use it to review individual campaigns and spot outliers that may need to be standardized.

Campaigns with Google-Generated Text Enabled: This widget checks whether Google can automatically create text assets for eligible campaigns. It flags the setting so you can review whether automated text generation fits your brand-control requirements.

Performance Max Campaigns with Google-Generated Images Enabled: This widget lists Performance Max campaigns where Google can automatically generate image assets. Use it to identify campaigns where generated images may not meet your brand or creative requirements.

Performance Max Campaigns with Google-Generated Videos Enabled: This widget lists Performance Max campaigns where Google can automatically generate video assets. You can use it to identify campaigns where generated videos may not meet your brand or creative requirements.

Campaigns with Too Few DSA Ad Groups: This widget checks whether campaigns contain at least two Dynamic Search Ad (DSA) ad groups.

Campaigns With No Day Parts: This widget checks for campaigns that include Ad Schedules.

Campaigns targeting All Countries & Territories: This widget displays and lists how many of your campaigns are targeting all countries and territories.

List: Account Location Targets: This widget generates a list of all the locations that are being targeted for each campaign.

List: Account Ad Schedules: This widget helps you identify if there are campaigns that don't have day parts set up. You can then use the Hour of the Week Bid Adjustment tool to optimize them. 

Campaigns With No Negative Keywords: This widget lists the campaigns that have no negative keywords. Negative keywords can be added from high-cost and low-performing queries through the Negative Keyword Finder.

Count of negative keywords by campaigns: This widget checks and lists the count of negative keywords found in each campaign.

Conflicting Negative Keywords: This widget checks your account for keyword conflicts that can block the necessary traffic. It checks if negative keywords in the account are conflicting with the positive keywords.
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The tool also lets you customize the widget by choosing which keyword conflicts are expected for your account based on your strategy. You can choose to ignore:
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By customizing the widget based on your strategy, you can focus on the specific conflicts that are most relevant to your campaign goals, helping you ensure that your keywords are working together effectively.
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Converting Keywords that are losing Impression Share: This widget displays how many converting keywords are losing impression share due to ad rank, along with their own detailed information for match type, conversions for the last 30 days, search rank lost, and the current CPC bid.

Keyword Match Type: Spread By Count: This widget displays how many active keywords fall under each match type and which percentage of the keyword totality each match type represents.

Keyword Match Type: Performance Spread: This widget checks conversions for the last 30 days. It displays the number of conversions for each match type, along with its clicks for the last 30 days and the conversion rate for each.

Broad Match Modifier Keywords: Displays which percentage of the total keywords are +Broad +Match +Modified.

Keywords with Clicks: Percentage of keywords with clicks.

Keywords with Conversions: Percentage of keywords with conversions.

Keywords with Impressions: Percentage of keywords with impressions.

Account Time Zone and Currency: Displays the current time zone and currency of the account.

Minimum Account CTR: Displays the account CTR and whether it's higher or lower than the minimum required CTR.

Total Daily Budget

Number of DSA Ad Groups

Offline Conversion Imports: Displays the total number of Offline Conversions that your account received. Offline Conversions provide insights into valuable actions triggered by the ads, like in-store purchases or phone calls, and help optimize campaigns for true ROI and better ad spend allocation.

Call Reporting Check for Account: This widget will help you check the Call Reporting settings for your account. You can also enable or disable this setting from the Account Settings section in the side tray.

Account Conversion Tracking Status: Accounts with no conversions for the past 30 days may not have conversion tracking enabled. This widget, therefore, returns whether or not conversion tracking is active and if so, the number of conversions for the past 30 days.
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It’ll also display the Tracker IDs along with each of their statuses. You can click on the Tracker ID, and it will open a right-side panel that allows you to edit your Conversion Tracker Settings directly in Optmyzr. It is no longer required for you to log into Google ads if you wish to change the Attribution Model.
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By clicking on the Advanced option, you will be able to enable the option to exclude 'Conversions', change the View-through lookback window, the Click-through lookback window, and the Counting Type (one per click or many per click). If you are not certain which options would work best for your account, feel free to reach out to support@optmyzr.com.

Conversion Tracking Over-counting Check: If conversions and click counts are the same, it may be a sign that the conversion tag was installed in the wrong location. This widget checks and returns whether or not it is over-counting.

Conversion Tracking Undercounting Check: Unusually low conversion rates may be a sign that the tracking code was not installed on all pages or that certain types of conversions (like calls) are not being counted. For this purpose, this widget returns as a percentage of the overall conversion rate. 

Conversion Trackers using Last Click Attribution: Checks conversion trackers still using Last Click Attribution. If you click on the Conversion tracking name, it will open a right-side panel where you can edit your Conversion Tracker Settings directly in Optmyzr.

The attribution model for some conversion types can not be modified to Data data-driven model. Therefore, such conversion trackers are not counted for the Audit Score, even though they are shown in the Audit. The list of such conversion types is:
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Clicks distribution by Search Query Match Type

Conversions distribution by Search Query Match Type

Ad Relevance Score for keywords 

Quality Score for keywords

Expected CTR Score for keywords

Landing Page Score for keywords

Campaigns with no Sitelink Extensions

Campaigns with no Callout Extensions

Campaigns with no Call Extensions

Campaigns with no App Extensions

Campaigns with no Message Extensions

Campaigns with no Price Extensions

Campaigns with no Promotion Extensions

Campaigns with no Structured Snippet Extensions

Count of Account Level Sitelink Extensions

Count of Account Level Callout Extensions

Count of Account Level Call Extensions

Count of Account Level App Extensions

Count of Account Level Message Extensions

Count of Account Level Price Extensions

Count of Account Level Promotion Extensions

Count of Account Level Structured Snippet Extensions

Campaigns with Final URL Expansion turned Off - This widget lists the Performance Max campaigns that have the “Final URL Expansion” setting turned off. You have the option to change this setting by clicking on the status (On / Off). An adjacent side tray opens up allowing you to make necessary changes.

Asset Groups with No Audience Signal - Checks for the Asset Groups that do not have an audience signal added to them.
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Asset Groups with Generic-Only Audience Signals: This widget evaluates the quality of audience signals in each Performance Max asset group. It flags asset groups that rely only on broad, generic signals (like affinity or in-market audiences), and passes those that use stronger, more specific inputs such as customer match, remarketing, or other first-party audience lists.

Asset Groups with Too Few Headlines - Checks for asset groups with too few headline assets, allowing you to set the maximum/minimum number of allowed headline assets.

Asset Groups with Too Few Long Headlines - Checks for asset groups with too few long headline assets, allowing you to set the maximum/minimum number of allowed long headline assets.

Asset Groups with Too Few Descriptions - Checks for asset groups with too few description assets, allowing you to set the maximum/minimum number of allowed description assets.

Asset Groups with Too Few Image Assets - Checks for asset groups with too few Image assets, allowing you to set the maximum/minimum number of allowed Image assets.

Asset Groups with Too Few Logo Assets - Checks for asset groups with too few Logo assets, allowing you to set the maximum/minimum number of allowed Logo assets.

RSAs with Too Few Headlines - Checks for RSAs with too few headline assets, allowing you to set the maximum/minimum number of allowed headline assets.

RSAs with Too Few Descriptions - Checks for RSAs with too few description assets, allowing you to set the maximum/minimum number of allowed description assets.

RSAs with Headlines pinned to a single position - The widget lists those RSAs which has headline assets pinned to a single position. Google recommends pinning multiple headline assets to a single position as that gives more flexibility to choose the most relevant asset, matching more closely with the search query intent.

RSAs with Descriptions pinned to a single position - The widget lists those RSAs which has headline assets pinned to a single position. Google recommends pinning multiple description assets to a single position as that gives more flexibility to choose the most relevant asset, matching more closely with the search query intent.

RSAs with Too-Short Headlines - This widget lists the RSA headline assets that are comparatively short of the Google-allowed character limit. It'd be a good idea to ensure your asset is detailed enough to capture the attention of your target customers.

RSAs with Too-Short Descriptions - This widget lists the RSA description assets that are comparatively short of the Google-allowed character limit. It'd be a good idea to ensure your asset is detailed enough to capture the attention of your target customers.

RSA Assets with 'Low' Performance Labels - Checks for all the RSA headline and description assets with “Low” performance labels.

RSAs with 'Poor' Ad Strength - List down all the RSAs that have recorded a "Poor" ad strength.

RSAs with Duplicate Headlines - This widget checks for any duplicate headline assets within an RSA.

RSAs with Duplicate Descriptions - This widget checks for any duplicate description assets within an RSA.