Campaign
Supported Campaign Types: Sponsored Product, Sponsored Brand, Sponsored Display campaigns.
Under the campaign scope, you can
find campaigns limited by daily budget,
get a report of all campaigns and see which ones have generated sales, clicks, and impressions,
or create custom strategies from scratch.
The following actions are supported under the scope:
Include in Report
Modify Status
Pause or Enable Campaigns
Campaign Placement
Supported placements: Top of the Search, Rest of the Search, Product Detail Pages placements for Sponsored Product and Brand campaigns.
The following actions are supported under the scope:
Include in Report
Adjust Bids
Top of Search (First Page) for Sponsored Product
Product pages for Sponsored Product
Rest of Search for Sponsored Product
All Placements below Top of Search for Sponsored Brand
Note that you can increase bids by up to 900%
Ad Group
The following actions are supported under the scope:
Modify CPC Bids
Increase or decrease CPC bids
Set bids
Modify Status
Enable or Pause Ad Groups
Modify vCPM Bid
Increase or decrease vCPM bids
Set vCPM bids
Include in Report
Ad
Supported ads: Product ads in Sponsored Product and Display campaigns
The following actions are supported under the scope:
Modify Status
Enable or Pause Ads
Include in Report
Product (ASIN)
Supported products: The scope gives you account level performance reports for advertised products and purchased products.
The following actions are supported under the scope:
Include in Report
Ad Group Search Term
Supported search terms: ASIN and keyword search terms from both manual and automated targeting campaigns
The following actions are supported under the search term scope:
Include in Report
Add Keywords
Add as positive keyword
Add as negative keyword
Add as negative keyword at campaign level (only for Sponsored Products)
Add Product Targets
Add as positive product target
Add as negative product target
Note: For Sponsored products, you can add products as exact or expanded positive targets
Target
Supported targets: Keywords, Product targets(ASINs and Categories), and Audiences.
The following actions are supported under the scope:
Include in Report
Modify CPC Bids
Increase or decrease CPC bids
Set bids
Modify Status
Enable or Pause Ad Groups
Modify vCPM Bid
Increase or decrease vCPM bids
Set vCPM bids
Custom Data Source
The following actions are supported under the scope:
Include in Report
Bid Adjustment Scope
The Bid Adjustments scope for Amazon Ads gives you centralized control over campaign-level placements.
You can use this scope to:
Increase or decrease existing bid adjustments
Create placement reports
Set up alerts
The scope supports all placement bid adjustment options currently available in Amazon Ads.