The All Accounts Dashboard provides a centralized view of performance, budgets, alerts, and optimization opportunities across all your connected ad accounts. It brings together data from multiple platforms, allowing you to monitor trends, identify issues, and take action without switching between accounts. (Collection)

This tool centralizes account management by letting you connect, manage, and maintain access to ad accounts across platforms like Amazon Ads, Google Ads, and Microsoft Ads. (User Guide)

The Account Dashboard for Amazon provides quick insights at the account, campaign, and ad group levels, helping you easily identify optimization opportunities. You can also review performance across these levels, analyze top-performing elements, and track performance changes over time. (User Guide)

This tool lets you create live, customizable dashboards from your Account Dashboard and share them externally with clients or stakeholders via a secure link.

You can access this feature directly through each account's Account Dashboard by clicking the share icon, or through the Shareable Account Dashboards page under Utilities, where you can create and manage all your shared dashboards. (User guide)

You can create alerts at both account and campaign levels using our Alert Management tool or using the All Accounts Dashboard. (User Guide)

On the Alert Settings page, you will see the option to:

To learn more about setting up alerts, read here.

You can create custom report templates that can showcase the value of your campaigns. With the Reporting tool, you can create report templates for individual Amazon Ads accounts and automate the process of scheduling and delivering the reports to multiple stakeholders.

Learn about Report creation and scheduling, and its many widgets here.

The PPC Account Audit tool helps you evaluate the performance and health of your ad accounts by running customizable audits across campaigns, ad groups, ads, and keywords. It uses a scoring system to highlight strengths and areas that need improvement, giving you a clear performance grade along with detailed insights and recommendations. (User Guide)

The PPC Investigator for Amazon helps you identify the root cause behind changes in key performance metrics by analyzing how different elements, like keywords or placements, contribute to those shifts. By comparing date ranges and breaking down metric relationships through the Cause Chart, the tool highlights what’s driving increases or declines in performance. (User Guide)

This tool visualizes and analyzes performance data using an interactive quadrant chart, making it easier to identify strengths, weaknesses, and opportunities across campaigns, keywords, ads, and more. With this tool, you can quickly identify areas of opportunity and growth, allowing you to make informed decisions and optimize your campaigns effectively. (User Guide)

This tool helps you analyze and compare the performance of campaigns or ad groups across different time periods or configurations. By selecting two sets of campaigns and date ranges, you can identify trends, evaluate changes, and pinpoint which strategies or campaign types perform better. (User Guide)

You can view a report of all campaigns and quickly identify which ones have driven sales, clicks, and impressions through our rule engine strategy- Campaign Report. (Read more)

The Keyword Lasso for Amazon Ads is a Rule Engine optimization strategy that automatically analyzes search terms and suggests high-performing search queries that should be added as keywords to your ad account. (User Guide)

This is a Rule Engine optimization strategy that analyzes ad group-level search terms that have a high relative cost, but have generated no sales. It suggests adding them as negatives because they may not be relevant. (User Guide)

With the Rule Engine strategy – Non Converting Search Queries, you can automatically add negative keywords or ASINs for search terms that fail to convert after a defined number of clicks. (Read more)

You can use the Rule Engine strategy – Keyword Report to quickly identify which keywords are generating impressions, clicks, and sales, as well as those with no impressions. (Read more)

You can use the Rule Engine strategy – Adjust Bids for Keywords based on ACoS to optimize keyword bids in Sponsored Products campaigns based on their ACoS performance. (Read more)

This optimization helps you optimize keyword bids by using recommendations from the Amazon API to improve campaign performance. It allows you to review suggested bid ranges, customize adjustments using filters or advanced settings, and apply changes either automatically or manually. With Suggested Bids, you can refine bidding strategies and drive better results. (User Guide)

Rule Engine strategy that lets you set bids for keywords based on target ACoS. (Read more)

With our Rule Engine strategy- Set Bids to Reach Target ACoS, you can use your target ACoS to set the CPC bid using historical sales data for a keyword. (Read more)

You can optimize bids for product targets in Sponsored Products campaigns based on ACoS performance, using the Rule Engine strategy- Adjust Bids for Product Targets based on ACoS. (User Guide)

The Spend Projection tool forecasts campaign spend for a selected time period using historical data, recent performance, and seasonality trends. With simulation options and AI-generated summaries, you can plan budgets more effectively, adjust strategies proactively, and avoid under- or overspending. (User Guide)

The Optimize Budgets tool helps you assess and adjust budgets across individual accounts. It identifies underutilized spend and reallocates it to higher-growth potential campaigns using data-driven strategies or custom inputs. Features like smart recommendations, budget constraints, bulk edits, and impact visualizations help you optimize allocation while maintaining control over spend. (User Guide)

With the Rule Engine strategy- Find Campaigns Limited by Daily Budget, you can access a report on campaigns that have consistently exceeded 80% of their daily budget over the last 3 days, identifying high performers that may require a budget increase. (Read more)

The Optmyzr Express for Amazon Ads feature provides a streamlined, to-do list–style interface that surfaces actionable optimization suggestions across your accounts. With quick actions like Apply or Snooze, it helps you efficiently implement changes, reduce wasted spend, and improve overall campaign performance in just a few clicks. (User Guide)

The Rule Engine lets you create custom optimizations that can make bulk changes to your ad accounts. The Rule Engine strategy depends on the scope.

Rule Engine for Amazon supports:

Rule Engine actions for Amazon Ads:

Learn more about Rule Engine for Amazon Ads here.

You can connect your email account to receive alerts generated for your accounts directly in Slack. (User Guide)

Receive Optmyzr notifications and alerts directly in Microsoft Teams, so you and your team can stay updated in one place. (User Guide)

The Zapier Integration in Optmyzr allows you to connect your account with thousands of external apps to automate workflows and streamline tasks. By using a secure access key, you can set up automated Zaps. (User Guide)

Optmyzr Labels help you organize and segment campaigns within Optmyzr for easier reporting and optimization. Using labels, you can:

On the Automation Schedules page, you'll find a list of all configured automation schedules (active and disabled), and you can easily edit, pause, enable, delete, or bulk update single or multiple schedules. It provides key details like frequency, status, platform, and ownership, along with flexible filters to quickly find specific schedules. (User Guide)

This tool provides all the information for automations that ran previously across your accounts. With filtering options and access to summaries or detailed views, the page makes it easy to review past automations, troubleshoot issues, and maintain visibility into your automated workflows. (User Guide)

This tool provides a complete record of all the changes Optmyzr optimizations made. It provides key details like the type of optimization, number of changes, status, and timestamps, along with downloadable reports and performance insights after implementation. You can track what changes were made, when, and by whom. (User Guide)

This tool gives you a centralized view of all the automation-related errors across your Optmyzr account. It displays detailed information for each error—including the source tool, account, description, and status—so you can understand what went wrong and take action efficiently. (User Guide)

The Settings and Users page is a central management hub for your account, where you can modify configurations, team access, and integrations all in one place.

Here you can access:

It helps you customize how Optmyzr works for you while keeping control over access, communication, and account settings. (User Guide)