How many days of historical data are supported for Amazon Sponsored Products, Sponsored Display, and Sponsored Brands campaigns when setting up rules in Optmyzr? Can I use a 90-day look-back immediately after connecting an account?
When an Amazon account is first connected to Optmyzr, the supported historical look-back periods for rule setup are:
Sponsored Products: up to 90 days
Sponsored Display: up to 65 days
Sponsored Brands: up to 60 days
If you try to set up a 90-day look-back rule immediately after connection, it will only work for Sponsored Products. For Sponsored Brands and Display, the rule will fail if it includes dates beyond the supported range.
This limitation is temporary, and after enough time has passed post-connection, you can use longer look-back windows for Sponsored Display and Sponsored Brands as well. For example, two months later, a 90-day look-back would work for all campaign types, provided the data is within the accessible window.