What Is It?
The Budget Control Center is a centralized hub that brings together all your budget management tools, such as Budget Dashboard, Optimize Budgets, and Spend Projection, in one place.
You no longer have to switch between multiple tools. Instead, you can view, analyze, and optimize your ad account budgets from a single page.
Why Use It?
With this tool, you can:
Monitor and optimize your budgets in real time without jumping between tools
Gain clear visibility and control over budget performance across accounts and platforms
Make faster, more informed decisions based on consolidated insights
Tools Available in the Budget Control Dashboard
Budget Dashboard
The Budget Dashboard provides a complete overview of your budget performance.
The dashboard includes widgets like Spend Summary, Day-of-the-Week Trends, and Spend Projection. These widgets help you track target vs. actual budget, monitor pacing, view trends, and analyze performance by date, platform, and account.
The dashboard consolidates all your data into a single view, saving your time and helping you act quickly.
To explore all features in detail, read here.
Reallocate and Optimize Budgets
This tool helps you analyze, adjust, and reallocate budgets for both individual accounts and multiple accounts.
The tool analyzes campaign and shared budget spend, identifies unused budget, and provides reallocation suggestions based on your settings.
Read here to understand this tool’s settings and optimization in detail.
Spend Projection
The Spend Projection tool helps you estimate how your budget will be spent by the end of a selected time period. It uses historical data, recent performance, and seasonality patterns to estimate future spend.
With this tool, you can track spending pace, anticipate budget fluctuations, and interpret trends using AI-generated summaries.
To learn more about spend forecasting, read here.