'Last 7 days changes' option in Optimization
When bids for keywords or product groups are increased they take a while to affect performance. Keeping this in mind we added the 'Last 7 days changes' option to the bidding optimizations.
This option is selected by default so the system doesn't show suggestions for which bid changes were made (through Optmyzr) in the last 7 days. This prevents you from increasing bids for the same keywords or product groups on consecutive days.
For example, if you filter suggestions by low conversions and increase bids, then the same suggestions may show up again the next day and you'll increase bids again even though they haven't had a chance to perform with the new bid.
However, if you would like to see all suggestions, uncheck the 'Hide 7 days changes' box at the top of the optimization page.
What are the Date Ranges used in Optimizations?
Date Ranges used for Suggestions
The following are the periods used to suggest recommendations for each optimization
Keyword Lasso: Last 90 days
Traffic Sculptor: Last 90 days
Keyword De-duper: Last 30 days
First Page Bridger: Last 30 days
Conversion Grabber: Last 30 days
One-word Keyword: Last 30 days
Non-Converting Keywords: Last 30 days
AB Testing for Ads: Last 30 days
Ad Text Optimization (RSA): Last 30 days
Display Placement Exclusion: Last 30 days
Mobile Apps Exclusion: Last 30 days
Account level placement exclusion: Last 90 days
Non-Converting Queries (Search and Shopping): Last 90 days & Last 30 days
Optimize Budgets - Single Account: This budget cycle (read more)
Optimize Budgets - Multi Account Portfolio: This month
Default Date Ranges in Optmyzr Express
Age Range Bid Adjustment: Last 90 days
Push Keywords to First Page: Last 30 days
Add New Keywords: Last 90 days
Gender Bid Adjustments: Last 90 days
Pause Low Performing Ads: Last 30 days
More Traffic for Converting Keywords: Last 30 days
More Traffic for Converting Products: Last 30 days
Fix Ads with Issues (RSA) - Last 30 days
Fix Impression Share Lost Due To Budget - Campaign Budget - Last 30 days
Increase Impression Share - Converting Target CPA Ad Group - Last 30 days
Increase Impression Share - Converting Target ROAS Ad Group - Last 30 days
Enable Converting Keywords - Last 120 days
Add Missing Ads (RSA) - Last 30 days
PMax Asset Groups with no Audience Signal - All Time
Offset Date Range
The offset date range option in optimization tools lets you set a number of days to push back the data. This takes care of conversion delays.
You can use this to exclude a certain time period (for example, only consider data from the previous month without including this past week), or to set a 30-day period that begins on a determined day.
When using a custom date range, it's important to keep in mind that the system considers the number of days and not specific dates.
