Time-based conversion metrics help you analyze your performance data more accurately, especially when there is a delay between the initial interaction and the conversion.

These metrics report conversions based on when they occur, rather than when the ad interaction (click or impression) happened.

Optmyzr extends support to multiple “by conversion time” metrics across tools, such as Rule Engine, Alerts, Reports, and more.

Note: These metrics are supported only for Google Ads.

Use “by conversion time” metrics to analyze your account’s conversion data in more detail.

Supported in both All Accounts and Accounts Dashboard, these metrics consider the time taken to convert:

Read here to learn more about the All Account and Account Dashboards.

You can select time-based metrics in the Rule Engine to evaluate conversion performance based on when conversions occur. (Collection)

You can build rules using metrics such as:

You can use “by conv. time” metrics in PPC Investigator to identify changes in account KPIs based on when conversions occur.

You can select time-based metrics such as:

Read here to learn more about the tool.

You can use time-based conversion metrics to compare the performance of two campaigns in an account. This helps you identify performance differences and understand how conversion timing impacts key metrics. (User guide)

The tool supports the following metrics:

With the Ad Text Optimization (RSA) tool, you can filter ads and assets by using various time-based conversion metrics. This allows you to analyze and modify headlines and description lines, and identify which ad contributes to CTR and better ad relevance over time.

This tool supports the following “by conv. time” metrics:

To learn more about the tool, read here.

In reports, you can access “by conv. time” metrics across multiple widgets, such as Key Performance Indicators and Conversion Types.

The Report Designer supports the following metrics:

To learn about reporting in depth, refer to this collection.

The KPI Tracking and Alerts tool provides eight time-based metrics at the account, campaign, campaign type, and bidding strategy levels.

These metrics are:

Read here to learn more about Optmyzr Alerts.