Improved Audit Scores and Faster Fixing in Account Structure Audit
The Account Structure Audit now has more audit scores and an improved flow.
Irrelevant checks, like placement exclusions on a local services account are excluded, no longer impacting your audit scores.
Every item in the Audit Report is now a clickable link, which either opens a side editor tray or takes you to the relevant tool. For example:
Click on any ad in an RSA audit widget to open the Ad Editor directly on that exact ad, ready to edit.
Clicking on any duplicate content redirects to the Ad Text Optimization tool, where you can fix them.
To know more about the tool, read here.
Track and Manage Your Spend with Budget Simulator
The Optimize Budgets Tool now has an improved Budget Simulator, which shows projected KPI impact for your simulated budgets. This update aims to help you understand the outcome of your budget changes before you apply them.
To learn more, read here.
Navigation Menu’s Direct Actions and Recent Tools
You can now take direct actions, such as “Create a Portfolio” or “Create KPI Alerts” from the search bar in the side Navigation Menu. These actions take you to a side tray where you can complete them.
You can also see two tabs: one showing your most recent searches, and one showing tools that are popular amongst our users. (User Guide)
Build Smarter Rule Engine Strategies with New Metrics and Recommendation Attributes
Expanded Support for “By Conversion Time” Metrics
Rule Engine has extended support for time-based conversion metrics within the Portfolio Bidding Strategy scope.
You can now analyze performance based on when conversions actually occur to make more accurate, data-driven optimization decisions. (User Guide)
New Google Recommended Attributes in Rule Engine
We have added support for three new Google Recommendation attributes in Rule Engine. These are:
Google Recommended Target CPA
Google Recommended Target ROAS
Google Recommendation Type
To learn more about the new attributes, read here.
Easier Ad Editing wWithin Account Management Side Tray
You can now directly edit ad copies from the Ad Group tray in the Account Management Side Tray.
Select the edit icon next to the ad you want to edit, and the side tray will open an editor where you can make and save required changes. (User Guide)
Get More Complete Performance Insights in PPC Investigator
Enhanced Insights with Custom Conversion Support
The PPC Investigator is no longer limited to platform-specific metrics. It now supports Custom Conversions to provide more relevant results.
Note: These metrics are available for Google Ads and Microsoft Ads. (User Guide)
Meta and LinkedIn Support in PPC Investigator
PPC Investigator now supports an expanded metric set for LinkedIn Ads and advanced Root Cause Analysis for Meta Ads.
To learn more, read here.
Manage Accounts and Portfolio Budgets More Easily from the All Accounts Dashboard
Easily Set Target Budgets for Your Portfolios
You can now set Monthly Target Budgets directly from the Portfolio View in the All Accounts Dashboard.
You can also use budget attributes, such as Budget Pacing, Expected Spend Percentage, etc. for your portfolios. (User Guide)
Make Quick Account Detail Edits with All Accounts Dashboard
You can now edit account details, like notes, tags, and account owner directly in the All Accounts Dashboard.
You can also use Bulk Upload Options for larger changes. (User Guide)
Access Express Optimization Suggestions in Sidekick and MCP
Express Optimization suggestions are now available within Sidekick, or through MCP, allowing AI assistants to retrieve optimization recommendations directly from your Optmyzr account.
Sidekick can give you recommendations based on your conversations or pending suggestions. (User Guide)
AI-Assisted Shopping Campaign Creation and Launching
The Shopping Campaign Manager and Launcher and Sidekick now have integrated workflows. Sidekick can give step-by-step guidance on how to create and launch your Shopping campaigns across Google and Microsoft.
You get step-by-step AI assistance and smart recommendations, such as which metrics or feed attributes to use in the campaign structure. You can also take actions directly via chat, with everything staying in sync. (User Guide)
An Improved Sale Day Command Center Experience
We have introduced multiple updates across the Sale Day Command Center dashboard.
Portfolio-level support, where you can monitor and analyze performance across multiple ad platforms in a single dashboard.
Fix disapproved ads directly within the dashboard. You can view disapproval reasons, open the ad side tray to edit, and get AI-powered suggestions to improve your ads—all in one place.
The dashboard can be externally shared using a secure link. This feature helps you keep clients and stakeholders informed in real time without requiring them to log in.
To learn more about these updates, read here.
Organic Seller Central Data Availability in Rule Engine
You get access to organic Seller Central data alongside ad performance when building Rule Engine strategies for Amazon.
Product Level: Get listing-level data such as inventory levels, Buy Box percentage, traffic, and returns. Evaluate true product performance by combining organic and paid data in a single strategy.
Account Level: Monitor KPIs across your full catalog, identify new opportunities, and build rules that reflect actual business performance. (User Guide)
Use Optmyzr in French
You can now use Optmyzr in French, making it easier to navigate and manage your workflows in your preferred language.
All you have to do is go to the Profile dropdown in the top-right corner of the tool, and select French as your preferred language. (User Guide)
Avoid Budget Surprises with Smarter Spend Projection for Meta Ads
Spend Projection now uses AI-driven forecasting for Meta Ads to help you predict end-of-month spend with greater confidence. The tool analyzes historical seasonality alongside real-time performance trends to show whether accounts are likely to overpace, underpace, or stay on track.
With these projections, you can make proactive budget reallocations before spend issues happen, helping maintain accurate pacing across your Meta ad accounts and avoid last-minute budget adjustments. (User Guide)
Understand Company-Level Reach across LinkedIn Ads Accounts
Multi-account Reports now support company-level segmentation for LinkedIn Ads. This makes it easier for B2B advertisers to see how their campaigns are reaching specific organizations across multiple accounts in one consolidated report.
Use this update to track organizational reach across your LinkedIn Ads portfolio, identify which companies are engaging with your campaigns, and get a clearer view of account-based performance at scale.