The Account Structure Audit now has more audit scores and an improved flow.

To know more about the tool, read here.

The Optimize Budgets Tool now has an improved Budget Simulator, which shows projected KPI impact for your simulated budgets. This update aims to help you understand the outcome of your budget changes before you apply them.

To learn more, read here.

Spend Projection now uses AI-driven forecasting for Meta Ads to help you predict end-of-month spend with greater confidence. The tool analyzes historical seasonality alongside real-time performance trends to show whether accounts are likely to overpace, underpace, or stay on track.

With these projections, you can make proactive budget reallocations before spend issues happen, helping maintain accurate pacing across your Meta ad accounts and avoid last-minute budget adjustments. (User Guide)

Budget monitoring is no longer limited to fixed monthly cycles. You can now create and manage budgets using:

This enables more granular control, faster decision-making, and better alignment between spend pacing and performance outcomes across different planning periods. (User Guide)

Note: This feature is accessible to only Premium and above plan users.

You can automatically adjust budget pacing and allocation according to your preferences. You no longer need to manually tweak budgets when you're overpacing or underpacing.

The new budget automation feature adjusts campaign daily budgets every morning to help advertisers hit their target spend by the end of a chosen budget period.

You can redistribute your budget across 4 strategies:

Additionally, we also introduced different reallocation options:

We have introduced new Performance Metrics that you can use for individual budgets:

We have also introduced new Projected Metrics, like Projected Spend, Projected Clicks, and more

The tool now includes Budget Pacing insights as a default column. (User Guide)

The top section now surfaces all the important insights, like pacing, spend performance, and budget health at a glance.

The Budget Overview widget displays:

To know more about the widget, read here.

You can now access a visual comparison of the target budget and how much you have actually spent for each period in the selected date range.

You can use the Target vs Actual Spend widget to spot spending trends and check whether budgets are consistently hitting targets. (User Guide)

You can now take direct actions, such as “Create a Portfolio” or “Create KPI Alerts” from the search bar in the side Navigation Menu. These actions take you to a side tray where you can complete them.

You can also see two tabs: one showing your most recent searches, and one showing tools that are popular amongst our users. (User Guide)

Rule Engine has extended support for time-based conversion metrics within the Portfolio Bidding Strategy scope.

You can now analyze performance based on when conversions actually occur to make more accurate, data-driven optimization decisions. (User Guide)

We have added support for three new Google Recommendation attributes in Rule Engine. These are:

To learn more about the new attributes, read here.

The Preview Strategy Results page in Rule Engine has been significantly transformed to help users navigate the right steps.

This upgrade has:

To know more about the Preview page, read here.

We have added a new Availability attribute in the Shopping Products scope within Rule Engine.

You can now create rules based on a product's availability status — whether it is in stock or out of stock. This enables smarter automation and more targeted monitoring for your shopping campaigns.

The Shopping Dashboard's Performance Matrix widget is now renamed to Performance Buckets.

It now has a new ‘View Details’ option that opens a side tray with separate tabs for each bucket — Heroes, Sidekicks, Flukes, and Villains. It shows qualification criteria and a detailed product-level report with metrics and attributes.

This widget improves visibility beyond high-level percentages and aggregated performance data. (User Guide)

We have enhanced the column picker in the Alerts Management flow. This is supported at the Portfolio level, where all metrics — including Social and custom conversion metrics, can now be easily searched here. (User Guide)

The Performance Metrics widget in the Portfolio Dashboard has been updated to include the date comparison views.

It now shows the percentage change compared to the previous period for each metric, so you can quickly identify what's improving and what needs attention. (User Guide)

You can now directly edit ad copies from the Ad Group tray in the Account Management Side Tray.

Select the edit icon next to the ad you want to edit, and the side tray will open an editor where you can make and save required changes. (User Guide)

The PPC Investigator is no longer limited to platform-specific metrics. It now supports Custom Conversions to provide more relevant results.

Note: These metrics are available for Google Ads and Microsoft Ads. (User Guide)

PPC Investigator now supports an expanded metric set for LinkedIn Ads and advanced Root Cause Analysis for Meta Ads.

To learn more, read here.

You can now set Monthly Target Budgets directly from the Portfolio View in the All Accounts Dashboard.

You can also use budget attributes, such as Budget Pacing, Expected Spend Percentage, etc. for your portfolios. (User Guide)

You can now edit account details, like notes, tags, and account owner directly in the All Accounts Dashboard.

You can also use Bulk Upload Options for larger changes. (User Guide)

Express Optimization suggestions are now available within Sidekick, or through MCP, allowing AI assistants to retrieve optimization recommendations directly from your Optmyzr account.

Sidekick can give you recommendations based on your conversations or pending suggestions. (User Guide)

The Shopping Campaign Manager and Launcher and Sidekick now have integrated workflows. Sidekick can give step-by-step guidance on how to create and launch your Shopping campaigns across Google and Microsoft.

You get step-by-step AI assistance and smart recommendations, such as which metrics or feed attributes to use in the campaign structure. You can also take actions directly via chat, with everything staying in sync. (User Guide)

Sidekick’s Canvas brings Optmyzr tools directly into the conversation window. When you ask Sidekick to work with a tool, it opens it right alongside the chat.

This is currently supported in the All Accounts Dashboard, Account Dashboard, and Keyword Lasso.

Canvas also introduces a document mode. You can create a fully customizable performance report within the conversation, combining visualizations and analysis in a single document. (User Guide)

Sidekick is now integrated with the Reallocate and Optimize Budgets tool. You can ask questions about pacing, spend projections, and reallocation opportunities — and Sidekick can take actions within the tool directly from the chat. (User Guide)

You can now manage your portfolio alerts directly from Sidekick conversations. Sidekick can:

To know more, read here.

Two new Express Optimizations are now available for Amazon:

To learn more about these optimizations, read here.

Rule Engine now includes a dedicated Bid Adjustments scope for Amazon Ads, providing centralized control for campaign-level bid adjustments.

With this new scope, you can:

To learn more, read here.

We have introduced multiple updates across the Sale Day Command Center dashboard.

To learn more about these updates, read here.

You get access to organic Seller Central data alongside ad performance when building Rule Engine strategies for Amazon.

You can now use Optmyzr in French, making it easier to navigate and manage your workflows in your preferred language.

All you have to do is go to the Profile dropdown in the top-right corner of the tool, and select French as your preferred language. (User Guide)

Multi-account Reports now support company-level segmentation for LinkedIn Ads. This makes it easier for B2B advertisers to see how their campaigns are reaching specific organizations across multiple accounts in one consolidated report.

Use this update to track organizational reach across your LinkedIn Ads portfolio, identify which companies are engaging with your campaigns, and get a clearer view of account-based performance at scale.

We have extended support for LinkedIn Ads across all our budget management tools to help teams monitor pacing, optimize spend allocation, and manage LinkedIn budgets alongside other ad platforms from one centralized workflow.

You can now find LinkedIn support in tools like Reallocate and Optimize Budgets, Spend Projection, and Alerts.

We have introduced two new Express Optimizations for Meta and LinkedIn platforms:

For Meta Ads-

For LinkedIn Ads-

Learn more about Optimizations in Optmyzr Express here.