With the Campaign Creation tool, launching a new campaign is now much faster. Simply enter your website URL and an optional business description, and Optmyzr's AI can generate a complete Search, PMax Lead Gen, PMax Retail, Standard Shopping, or Display campaign — including ad groups, keywords, headlines, descriptions, and assets.

Before publishing, you can review and edit everything in a preview screen to ensure the campaign matches your goals. (User Guide)

Calculated Metrics, available in Report Designer and the All Accounts Dashboard, now supports custom conversion actions. You can create business-specific KPIs such as custom ROAS, CPL, lead value, and more.

Select metrics, custom conversions, and operators from a dropdown menu instead of manually typing formulas. You can customize the name of the calculated metric and fill in a formula using different parameters to get the statistics you want to display in the report.

To learn more about these metrics, you can read the Calculated Metrics guide, or the use of Calculated Metrics widget in Reports.

Two new Rule Engine attributes have been introduced in the Campaign Search Term scope for Google Ads. These help you identify search terms that may not align with your campaign goals.

Intent Similarity also includes an AI-powered context generator to improve matching accuracy. (User Guide)

The Top Performers widget in Reports now supports Product as a reporting entity.

You can analyze performance by SKU and view metrics alongside product details such as Item ID, title, image, and brand. This works for both Standard Shopping and PMax Retail campaigns and can be included in scheduled reports. (User Guide)

Ad Text Optimization now shows performance metrics for individual RSA headlines and descriptions, including impressions, clicks, cost, conversions, and Google's asset performance labels.

This makes it easier to identify top-performing assets and spot underperformers that should be refreshed. (User Guide)

PPC Investigator now includes Microsoft Ads change history directly within Root Cause Analysis.

When performance shifts, you can quickly see what changed — from budgets and bids to campaign settings and ad copy — without leaving the investigation workflow. (User Guide)

The Shopping Dashboard is now available for Microsoft Ads, giving you product-level performance reporting, campaign analytics, and spend analysis — the same experience you already have for Google Shopping, now extended to Microsoft Shopping advertisers. (User Guide)

Smart Product Labeler now supports Microsoft Merchant Center feeds.

Create and manage rule-based product labeling for Microsoft Shopping campaigns — the same automated labeling you already use for Google, now extended to Microsoft advertisers. (User Guide)

Sidekick now supports Yahoo Japan Ads, bringing AI-powered analysis and reporting to another major advertising platform.

We've also integrated Sidekick directly into the LinkedIn Account Dashboard, where it automatically generates account health insights and supports deeper analysis through quick prompts and full-screen chat. (User Guide)

Sidekick can now fetch and analyze search term data directly. Ask for a breakdown of your top search terms, get positive and negative keyword suggestions, or dig into query performance — for any platform, without leaving Optmyzr or running a separate n-gram report. (User Guide)

We've refreshed the Account Structure Audits experience with faster navigation, an updated scorecard design, and smarter AI assistance.

Improvements include:

All built-in Blueprints and Report templates are now localized across Optmyzr's supported languages.

You can access, view, and customize these templates in:

Teams can start with ready-to-use templates in their preferred language, making onboarding and adoption easier for global users. (User Guide)

Avoid making compounding budget adjustments and get visibility into what's already been done using the new summary panel in the Reallocate and Optimize Budgets tool.

The panel shows all budget changes made in the last 7 days. You can see why some budgets are locked and what was changed. (User Guide)

When creating PMax campaigns in Campaign Automator or Shopping Campaign Management, you can now browse and select images and videos directly from your Google Ads Asset Library — no manual uploads, no recreating assets that already exist.

This speeds up creation and eliminates duplicate asset management for accounts with large creative libraries.

To read more about Google Ads Asset Library accessibility, please refer to these articles: Campaign Automator: User Guide and Shopping Campaign Management: User Guide.

PPC Investigator’s Root Cause Analysis is now available for Amazon Ads. Investigate performance changes across campaigns, ad groups, keywords, search terms, and placements — and get a breakdown of the top factors driving increases or decreases for any selected metric. (User Guide)

New placement bid adjustments are now available as rule conditions in the Amazon Campaign scope of Rule Engine:

Build rules that factor in placement multipliers alongside base bids, and incorporate placement performance into your automated workflows. (User Guide)

You can now filter Meta Ads entities by campaign or ad set label when building Rule Engine strategies. Run label-scoped automations — like auto-reactivating only paused campaigns tagged with a specific label — without relying on campaign name patterns or manual filtering. (User Guide)

You can now generate single-account LinkedIn Ads Reports directly from the LinkedIn account dashboard.

Reports support scheduling, PDF exports, snapshots, and shareable links, and include a new Top Ad Sets widget. You can also analyze audience performance across key B2B dimensions such as seniority, job function, industry, company size, and company. (User Guide)

New Optmyzr users can now connect Meta Ads and LinkedIn Ads accounts as part of the onboarding process.

This unified setup experience makes it easier to connect all supported advertising platforms from the start and discover the full capabilities of Optmyzr sooner. (User Guide)