The new PMax Asset Optimization tool gives you asset-level visibility into your Google Ads Performance Max campaigns.

The tool pulls all text, image, and video assets from across your PMax asset groups into one place, so you can assess creative performance without clicking through each campaign and asset group individually in the Google Ads platform.

With this tool, you can:

You can now upgrade your plan and change your spend tier directly from the Subscription page.

You can click on the Upgrade button on the Subscription page. It will open a three-panel view:

Before anything is charged, you can review the full cost breakdown — prorated amount due today, proration credit, pending overages, VAT, and other billing details.

To learn more details about the self-service plan upgrade, read here.

You can now set a percentage change limit for each budget in the Budget Monitor automation feature. This caps how much a single budget can move in one automation run. For example, a ±20% limit on a $100 budget means it can only move between $80 and $120 per run.

This works on both increases and decreases. Budgets that hit the cap are set to the boundary rather than skipped. The limit is optional — existing behavior is unchanged if you don't set one — and any limits applied show up in change history. (User Guide)

You can now configure search themes directly within Performance Max templates in Campaign Automator, instead of setting them separately in Google Ads.

Search themes give Performance Max additional signals about the queries customers are likely to use, helping it discover relevant traffic faster and improve targeting.

This streamlines setup and management of PMax Lead Generation campaigns in Campaign Automator. (User Guide)

Campaign Automator's landing page now has clearer automation schedule labels, a schedule filter, and a dedicated filter for Template Types moved into a filter for easier browsing.

The Data Source side tray is simpler too — source type selection is now a single dropdown instead of six checkbox tiles, and merchant feeds show their last sync time with an inline Resync Feed option.

The Modified Data Columns side tray now lets you chain multiple modifications on a single column and apply them in sequence, with an improved preview that highlights exactly what each modification changed — including for Merchant Center.

To learn more, read the Campaign Automator User Guide and the Modified Data Columns article.

You can now request a policy exemption while applying AI-generated campaigns in the Campaign Creation tool’s “Create Campaigns with AI” option.

Campaign settings include an option to automatically request policy exemptions for eligible ads and keywords so they can continue serving. Ads or keywords that violate prohibited policies are not eligible for exemptions and will still fail. (User Guide)

You can now track Post Engagement as a distinct metric for Meta Ads, wherever you already work with Social data — the column picker across all Social tools, Rule Engine at the account level, and Alerts at both the account and campaign level now include "Post Engagement" as a metric.

User Guide: Rule Engine — Campaign Scope | Ad Scope | Ad Set Scope

You can now set UTM parameters and website tracking at the ad level for Meta Ads in Social Campaign Manager, not just at the ad-set level. This is available during single image ad creation and editing, and matches what Meta itself supports at the ad level.

Note: This is available for Meta Ads only. (User Guide)