Access Native Google Ads Recommendations in Account Dashboard
The Google Recommendations widget on the Account Dashboard lets you view native Google Ads recommendations and dismiss them without going into the Google Ads interface.
The widget shows:
The account's current optimization score from Google Ads
Number of open recommendations waiting for action in the account
Number of recommendations that you have dismissed from Optmyzr in the last 30 days
Browse recommendations by type in the side tray, select one or more, and dismiss them after confirming. The widget shows how many recommendations you have dismissed.
This helps agencies keep their optimization score in check while working toward Google Partner status. (User Guide)
New Checks and In-Audit Fixes in Account Structure Audit
We have introduced new Google Ads widgets in Account Structure Widget. Each check can be toggled on or off, is scored alongside existing checks, and is included in the prebuilt templates and the Excel export.
Campaigns:
Campaigns with Search Partners Enabled
Search Campaigns with Display Network Enabled
Smart Bidding Campaigns with Low Conversion Volume
Campaigns with No active Ad Groups
Campaigns with AI Max Enabled
Campaigns Targeting Presence or Interest
AI Max Campaigns without Exclusions
Assets:
High-Cost and High-Click Ad Groups with Too Few Assets
Ad Groups:
Ad Groups with Active Keywords but No Active Ads
Performance Max:
PMax campaigns missing negative keywords
To learn more about these widgets, read here.
Flighted Budgets with Custom Start and End Dates
Use the Flighted option in Budget Monitors feature to track a budget between a custom start and end date, instead of a fixed weekly, monthly or quarterly cycle.
You can use this for campaign flights, promotions and seasonal pushes that don’t line up with calendar periods.
To learn more, read here.
Campaign-Level Demographic Exclusions in Campaign Automator
You can now set age, gender and household income exclusions at the campaign level in Campaign Automator, so you no longer need to add them in Google Ads after your campaigns are built.
These exclusions depend on what Google Ads supports:
Household Income: If your template targets a location where Google doesn't support it, Campaign Automator shows a warning.
Restricted Verticals: In the US and Canada, Google doesn't allow demographic exclusions for some verticals, such as housing, employment, and credit. (User Guide)
Expanded Attribute Support in Feed Optimization
Feed Optimization now supports 17 additional feed attributes.
The full list: ads redirect, virtual model link, lifestyle image links, availability date, disclosure date, Sell on Google quantity, maximum retail price, auto pricing min price, cost of goods sold, promotion ID, pause, multipack, transit time label, pickup method, pickup SLA, structured title and structured description.
To learn more, read here.
Note: The tool is now available to all users while still in beta.
Social Campaign Launcher in Single Accounts
You can now open Social Campaign Launcher from within an individual Meta Ads account and launch campaigns there, without creating a portfolio first.
Note: The option to create a new campaign using the Social Campaign Launcher is only available on request. Please contact support@optmyzr.com to get access to the tool.
Catalog Ads Creation in Social Campaign Launcher
You can now create Meta Catalog Ads campaigns in Social Campaign Launcher, using a product catalog linked to your Meta account.
Create multiple ad sets, each targeting its own product set. Use an existing set or build a new one with product rules.
Set common ad set settings once, then adjust each ad set individually.
Add product details like name or price to the ad text, plus an optional intro card with an image or video.
Preview all ad sets before launching.
Note: Social Campaign Launcher is available on request. Editing catalog-based campaigns in Social Campaign Manager is not yet supported.
Rule Engine Alerts for Meta Ads That Stop Delivering
Campaigns, ad sets and ads that Meta marks as active but unable to deliver (WITH_ISSUES status) are now evaluated in the Rule Engine.
You can set up alerts for ads that silently stop serving, for example due to a placement issue, without relying on zero-impression rules that tend to be noisy.