Access Native Google Ads Recommendations in Account Dashboard
The Google Recommendations widget on the Account Dashboard lets you view native Google Ads recommendations and dismiss them without going into the Google Ads interface.
The widget shows:
The account's current optimization score from Google Ads
Number of open recommendations waiting for action in the account
Number of recommendations that you have dismissed from Optmyzr in the last 30 days
Browse recommendations by type in the side tray, select one or more, and dismiss them after confirming. The widget shows how many recommendations you have dismissed.
This helps agencies keep their optimization score in check while working toward Google Partner status. (User Guide)
New Checks and In-Audit Fixes in Account Structure Audit
We have introduced new Google Ads widgets in Account Structure Widget. Each check can be toggled on or off, is scored alongside existing checks, and is included in the prebuilt templates and the Excel export.
Campaigns:
Campaigns with Search Partners Enabled
Search Campaigns with Display Network Enabled
Smart Bidding Campaigns with Low Conversion Volume
Campaigns with No active Ad Groups
Campaigns with AI Max Enabled
Campaigns Targeting Presence or Interest
AI Max Campaigns without Exclusions
Assets:
High-Cost and High-Click Ad Groups with Too Few Assets
Ad Groups:
Ad Groups with Active Keywords but No Active Ads
Performance Max:
PMax campaigns missing negative keywords
To learn more about these widgets, read here.
Flighted Budgets with Custom Start and End Dates
Use the Flighted option in Budget Monitors feature to track a budget between a custom start and end date, instead of a fixed weekly, monthly or quarterly cycle.
You can use this for campaign flights, promotions and seasonal pushes that don’t line up with calendar periods.
To learn more, read here.
Campaign-Level Demographic Exclusions in Campaign Automator
You can now set age, gender and household income exclusions at the campaign level in Campaign Automator, so you no longer need to add them in Google Ads after your campaigns are built.
These exclusions depend on what Google Ads supports:
Household Income: If your template targets a location where Google doesn't support it, Campaign Automator shows a warning.
Restricted Verticals: In the US and Canada, Google doesn't allow demographic exclusions for some verticals, such as housing, employment, and credit. (User Guide)
Expanded Attribute Support in Feed Optimization
Feed Optimization now supports 17 additional feed attributes.
The full list: ads redirect, virtual model link, lifestyle image links, availability date, disclosure date, Sell on Google quantity, maximum retail price, auto pricing min price, cost of goods sold, promotion ID, pause, multipack, transit time label, pickup method, pickup SLA, structured title and structured description.
To learn more, read here.
Note: The tool is now available to all users while still in beta.
Manage Team Permissions with Access Levels
Account owners can now manage what each team member can do in Optmyzr by assigning access levels on the Users page under Settings and Users.
To assign an access level, go to the Members tab and select a level from the Access level dropdown.
Optmyzr offers five built-in access levels:
Read only: View insights and view or export reports, but cannot make changes.
Standard: Includes all Read only permissions, plus the ability to create, edit, and delete entities and raise change requests.
Advanced: Includes all permissions except those for managing admins.
Admin: Provides full access to Optmyzr.
Billing: Allows users to view billing information and edit the billing profile only.
You can also open the Access levels tab to review the permissions included in each level and see which team members have been assigned to it.
Existing team members are assigned the Advanced access level by default. This preserves their existing permissions, except for the ability to manage admins.
For more details, see the Settings and Users User Guide.
Report Generation from Sidekick and MCP
You can now ask Sidekick to build a report from an analysis or performance data. You can turn what Sidekick shows into a shareable report without opening the Reporting tool. This also works through the Optmyzr MCP connector in Claude or ChatGPT.
Sidekick checks whether you want a full report or a summary in the chat. It retrieves your recent performance data, reviews the account’s goals, structure, and recent changes, and identifies report templates that fit your request. Sidekick creates the report and displays it as a card in the chat. Click Preview to open the full report in a side panel, with the title page, charts, and tables populated with your data.
Note: You can export the report as a PDF or share it using a link. CSV, XLSX, PPTX and Google Sheets exports are not supported yet. (User Guide)
AI Image Generation in PMax Asset Optimization
You can now generate image assets with AI directly in PMax Asset Optimization. Images are based on your business, campaign, asset group and existing PMax assets, so they fit the advertiser's use case.
Open the asset editor for an asset group, go to the Images tab and click Generate with AI. Select the images you want and click Save image to add them to the live asset group. This helps you fill image gaps without designing images elsewhere. (User Guide)
Policy Exemption Requests for Keywords in Campaign Automator
Campaign Automator can now request a Google Ads policy exemption for keywords that Google flags at creation, instead of letting them fail.
Turn on Request a policy exemption for keywords flagged by Google under Modify Campaign Attributes in your template. The setting is off by default and works for Search, Display, DSA and AI Max campaigns, in manual applies and scheduled automations, for new and existing ad groups.
On the Apply screen, these keywords show a Policy exemption requested badge with the policy name. Use the Exemption requested filter to review them.
To learn more, read here.