Optimize Shopping Feeds Directly with Optmyzr’s Feed Optimization Tool
The new Feed Optimization tool helps you identify and fix issues in your Google Merchant Center feed directly in Optmyzr, then publish those changes back to Merchant Center through a supplemental feed. Automated refreshes keep your optimizations live as your feed updates.
You can update titles, descriptions, brands, prices, product links, images, and other attributes using direct edits, bulk updates, AI suggestions, or automated rules. Configurable audits and issue prioritization help you focus on the issues that need attention.
With this tool, you can:
Fix issues directly wherever you find them
Create rules that automate repetitive fixes
Audit scores and issue counts update as you make changes
Edit at any scale and use AI for efficiency
Note: The tool is currently in beta and available on request. Please contact support@optmyzr.com to request access.
To learn more, read the Feed Optimization - User Guide.
Simpler Audit Creation Flow for Account Structure and Shopping Feed Audits
The audit creation page in both Account Structure Audit and Shopping Feed Audit has been rebuilt with a simpler, more intuitive flow. The new design replaces the old creation screen and makes it easier to set up an audit for the first time.
Start with a pre-filled name and template — The audit name is pre-filled, and the default starting point is now Default Account Audit instead of Full Account Audit.
Choose the checks you need — Under Choose your checks, you can see the full list of available audits. Enable the checks you want to include, and only those checks will be included in the audit.
Automate audits if needed — Optionally, schedule the audit to run automatically and have the results emailed to you.
To learn more, read the Account Structure Audit user guide and the Shopping Feed Audit user guide.
Creative-Level Performance View for Meta Ads
You can now analyze and compare Meta ad creatives—images, videos, headlines, descriptions, and CTAs—across all campaigns in an account.
This view is available in the Ads tab of the Social Campaign Manager and in the Ad Analyzer.
Instead of reviewing ads one by one, ads that use the same creative elements are grouped together, with performance combined into a single row. Each creative is compared against relevant benchmarks from its own campaign or objective.
Spot creatives that need attention — Find fatiguing, below-benchmark, and low-data creatives, along with the spend behind them.
Take action directly — Pause a creative or pause and re-create it from the same row.
To learn more, read the Social Campaign Manager- User Guide and Ad Analyzer - User Guide
Create Ads with Video Uploads in Social Campaign Manager
Videos can now be uploaded through the AI-powered Creative Editor in the Social Campaign Manager. You can add a video while creating or editing an ad, or replace an existing one in place.
Horizontal, vertical, landscape, and square dimensions are all supported. Editing an uploaded video is out of scope for this release.
Note: This is available for Meta Ads only. (User Guide)
Policy Exemption Requests in AI Campaign Builder Preview
When the preview page of the Campaign Creation tool flags an ad or keyword for a Google policy violation that is eligible for exemption, you can now request the policy exemption directly from the preview instead of rewriting the text and pushing again.
Eligible policy violations are surfaced in the preview before you push the changes. Requesting an exemption keeps your session editable, so you don't lose your campaign setup while the exemption is being processed. Policy violations that aren't eligible for exemptions will still prevent the campaign from being pushed.
To learn more, read the Campaign Creation - User Guide.
Bulk Asset Optimization for Performance Max Campaigns
The PMax Asset Optimization tool now supports bulk workflows for PMax assets. You can duplicate asset groups, edit assets in stages, and push everything live in one go.
Use the ‘Show Modified’ button to filter any tab down to just the rows you've staged changes for, so you can review them without losing track of the rest.
This makes it possible to manage PMax assets at scale, without the one-at-a-time overhead.
To learn more, read here.
New Widgets in Account Structure Audit
Account Structure Audit has introduced 3 new widgets that help govern assets better.
Performance Max Campaigns with Google-Generated Images Enabled – Identifies campaigns where Google-generated images are enabled, helping you review automated creative for brand alignment.
Performance Max Campaigns with Google-Generated Videos Enabled – Identifies campaigns where Google-generated videos are enabled, so you can review automated video assets for brand alignment.
Asset Groups with Generic-Only Audience Signals – Identifies asset groups that rely only on generic audience signals, helping you evaluate the quality of your PMax audience setup.
To learn more about the widgets available, read here.
Custom Budget Cycles Supports All Budget Actions
Budget Monitors now supports the full set of actions on custom budget cycles. You can pace notifications, threshold alerts, auto-adjust, auto-pause, re-enable, and Rollover Budget, on your custom cycle date.
You can change the cycle date for monthly budgets. Click the pencil icon in the Budget Cycle Date field, then select any date from the 1st through the 31st. Your monthly budget cycle will reset on the selected date going forward.(User Guide)
Optional Auto-Adjust Limits in Budget Monitors
Auto-adjust limits in Budget Monitors can now be enabled or disabled per setup. Teams that want tighter control over budget automation are no longer boxed in by a default cap.
Under Limits, you can choose to cap how much an individual budget moves in a single automation run:
No limits — budgets can change by any amount needed to reach the target.
Apply limits — set the maximum change allowed per budget, per adjustment.
To learn more, read here.
Compare Quality Score Trends with Other Metrics
The Quality Score trend widget in reports can now plot supporting metrics alongside Quality Score.
Select the Compare with another metric option to plot a supporting metric, such as Avg. CPC, CTR, or Impressions, on a second axis alongside Quality Score. This helps you understand Quality Score movement in context rather than in isolation. (User Guide)
Feed Label Support in Smart Product Labeler
Product selection in Smart Product Labeler now supports feed labels. Merchants running multi-feed setups can target the right product set directly, without workarounds.
To learn more, read the Smart Product Labeler - User Guide.
Personalized Onboarding Plan Through Sidekick
Sidekick now generates a personalized onboarding plan automatically the first time you log in. . It is built based on what your account is actually running and recommends the first steps that will deliver the most value from day one.
New users can:
Book a demo: A personalized demo with the Optmyzr team directly from Sidekick, without leaving the platform.
View onboarding plan: See your full plan, mark tasks complete, and track your progress.
To learn more, read here.
OAuth Support for Federated Microsoft Ads Logins
Microsoft Ads accounts that authenticate through Google or another identity provider can now be linked to Optmyzr over OAuth. This removes a linking failure that previously blocked SSO-based Microsoft accounts.
To learn more, read the Linking a Microsoft Advertising login to Optmyzr - Troubleshooting article.