Optimize Shopping Feeds Directly with Optmyzr’s Feed Optimization Tool
The new Feed Optimization tool helps you identify and fix issues in your Google Merchant Center feed directly in Optmyzr, then publish those changes back to Merchant Center through a supplemental feed. Automated refreshes keep your optimizations live as your feed updates.
You can update titles, descriptions, brands, prices, product links, images, and other attributes using direct edits, bulk updates, AI suggestions, or automated rules. Configurable audits and issue prioritization help you focus on the issues that need attention.
With this tool, you can:
Fix issues directly wherever you find them
Create rules that automate repetitive fixes
Audit scores and issue counts update as you make changes
Edit at any scale and use AI for efficiency
Note: The tool is currently in beta and available on request. Please contact support@optmyzr.com to request access.
To learn more, read the Feed Optimization - User Guide.
Simpler Audit Creation Flow for Account Structure and Shopping Feed Audits
The audit creation page in both Account Structure Audit and Shopping Feed Audit has been rebuilt with a simpler, more intuitive flow. The new design replaces the old creation screen and makes it easier to set up an audit for the first time.
Start with a pre-filled name and template — The audit name is pre-filled, and the default starting point is now Default Account Audit instead of Full Account Audit.
Choose the checks you need — Under Choose your checks, you can see the full list of available audits. Enable the checks you want to include, and only those checks will be included in the audit.
Automate audits if needed — Optionally, schedule the audit to run automatically and have the results emailed to you.
To learn more, read the Account Structure Audit user guide and the Shopping Feed Audit user guide.
Creative-Level Performance View for Meta Ads
You can now analyze and compare Meta ad creatives—images, videos, headlines, descriptions, and CTAs—across all campaigns in an account.
This view is available in the Ads tab of the Social Campaign Manager and in the Ad Analyzer.
Instead of reviewing ads one by one, ads that use the same creative elements are grouped together, with performance combined into a single row. Each creative is compared against relevant benchmarks from its own campaign or objective.
Spot creatives that need attention — Find fatiguing, below-benchmark, and low-data creatives, along with the spend behind them.
Take action directly — Pause a creative or pause and re-create it from the same row.
To learn more, read the Social Campaign Manager- User Guide and Ad Analyzer - User Guide
Create Ads with Video Uploads in Social Campaign Manager
Videos can now be uploaded through the AI-powered Creative Editor in the Social Campaign Manager. You can add a video while creating or editing an ad, or replace an existing one in place.
Horizontal, vertical, landscape, and square dimensions are all supported. Editing an uploaded video is out of scope for this release.
Note: This is available for Meta Ads only. (User Guide)
Policy Exemption Requests in AI Campaign Builder Preview
When the preview page of the Campaign Creation tool flags an ad or keyword for a Google policy violation that is eligible for exemption, you can now request the policy exemption directly from the preview instead of rewriting the text and pushing again.
Eligible policy violations are surfaced in the preview before you push the changes. Requesting an exemption keeps your session editable, so you don't lose your campaign setup while the exemption is being processed. Policy violations that aren't eligible for exemptions will still prevent the campaign from being pushed.
To learn more, read the Campaign Creation - User Guide.