Sidekick now allows you to save and reuse effective prompts and share them with your team. You can create a custom prompt in the "Explore More Prompts" pop-up or by using the Save CTA on a prompt you’ve already sent in chat.

To access your saved custom prompts, go to:

The new AI Profile button lets you define the Organization, User, and Account details to guide how Sidekick generates personalized insights and relevant recommendations.

Sidekick now lets you take action directly within your workflow through chat.

With this update, you can:

You can now easily access Sidekick’s mini version across all pages in Optmyzr.

Pages such as All Portfolio Dashboard, All Accounts Dashboard, and Alerts Management offer account-free support, that is, Sidekick can dynamically select accounts here.

Here you can:

Sidekick can now access competitor data to give you industry insights, benchmarks, and trends.

You can prompt Sidekick to:

You can read in detail about all the updates made to the Optmyzr AI Sidekick here.

You can now connect Optmyzr to AI tools like ChatGPT and Claude using the new MCP Integration available on the Settings page.

You can generate an API key directly from this section and use it to connect external AI tools. (User Guide)

Note: To make the integration and MCP configuration easier, follow the step-by-step setup guide available on the Settings page.

We have added two string field operators in the Rule Engine. These operators check if a string or items in the list contain the whole word as an exact match.

The new operators help build cleaner and more reliable rules.

We’ve added a new Audits landing page to help you access both feed and account audits more easily.

With this update, you can see a list of all prebuilt and custom audit templates in your Optmyzr account, including key details such as last run time, score, and automation status.

To learn more about Optmyzr Audits, read here.

The Rapid Campaign Launcher offers a “Fill Using AI” option to automatically fill template values. All you need to do is provide your organization's URL and any additional prompts if needed.

The system automatically fills all the fields based on the information you provide. This makes campaign launch time faster while maintaining consistency and accuracy in your inputs. (User Guide)

Spend Projection is now integrated into the Budget Control Center, bringing budget planning and forecasting into a single, unified experience. (User Guide)

We’ve introduced several upgrades to the Reallocate and Optimize Budgets to give you more control and make budget adjustments easier to manage.

With this new update, you can:

You can now configure location targeting more intuitively with multiple input options in Campaign Automator.

With this update, you can:

You can create and launch Performance Max campaigns in bulk using the Campaign Automator.

Read here to know more about the Campaign Automator.

The Top Budgets widget in the Budget Dashboard helps you quickly understand which budgets are driving the most impact.

With this widget, you can:

New enhancements in Bulk Update Options makes target budget management easier. You can automate budget updates with Google Sheets integration.

Your data gets synced once daily, ensuring consistency without manual efforts. (User Guide)

Note: This feature is only available to Premium + Enterprise users.

You can create KPI alerts at the portfolio level to track performance across grouped accounts and respond faster to changes.

With this update, you can:

Feed Audits allows you to easily make changes, navigate optimizations, and improve feed quality.

With this update, you can:

Additionally, Feed Audits now offers improved brand detection. The “Title Missing Brand” audit accounts for variations like abbreviations and punctuation. (User Guide)

You can now include LinkedIn Ads in your multi-account reports, making it easier to analyze performance across Search and Social platforms in one place.

This allows you to build more unified reports by combining Search and Social data, giving you a clearer view of cross-channel performance. (User Guide)

Rule Engine for Meta Ads supports Custom Events as conditions and triggers at both the portfolio and account levels. You can now use Custom Events to define more tailored rules based on specific user actions. (Read more)

Account audits for Amazon now include seller-level metrics, such as TACoS, total sales, and total orders, alongside ad performance data, giving you a more comprehensive view of performance. (Read more)