We currently offer the following tools for Bing Ads account management.

Insights 

PPC Investigator - User Guide

Audit your Bing Ads accounts within minutes to get valuable information such as why conversions or clicks saw a drop in performance.

Search Terms N-Grams - User Guide

Break down each search term query into individual words to view the top 100 one-word search terms, based on a selected metric.

Geo Heatmap - User Guide

Visualize the traffic your Bing Ads campaigns are driving to your website, broken down by cities, regions and countries.

Hour of the Week Analysis - User Guide

Get valuable insights on which day of the week and hour of the day gets you the highest traffic and conversions/sales.

Landing Page Analysis - User Guide

Analyze which landing pages in your Bing Ads accounts need to be worked on, based on search performance data.   

Performance Comparison - User Guide

Compare any combination of campaigns, ad groups, labels, networks or segments in your Bing Ads account to isolate problem areas for each device and network. 

Optimization for Keywords

Keywords Lasso - User Guide

Get suggestions for new keywords from high performing search queries. The search terms are not currently present as keywords in your account

Negative Keyword Finder - User Guide

Analyze the search terms report and identify words that are a part of your search queries, but which are not performing well.

Pause Non Performing Keywords - User Guide 

Find keywords that have received enough traffic, but which have not converted during a selected date range. Pausing them help reduce cost and increase ROAS.

Optimization for Bids

First Page Bridger - User Guide

Identify keywords with a high Quality Score that almost missed the chance to make it to first page of results due to their bid, and which could see great impact through minor bid increase.

Hour of the Week Bid Adjustment - User Guide

Get hourly bid adjustment recommendations based on historical hourly performance data, to help target your goals better.

Optimization for Ads

AB Testing for Ads - User Guide

Compare ads within a same ad group with statistically significant data to find the winning ad copy. Create new ads before pausing the underperforming ads for testing. 

For Shopping Campaigns

Manage Bids (Bidder) - User Guide 

Filter and visualize product groups based on performance, and use that insight to increase or decrease bids in bulk.

Campaign Builder - User Guide

Structure your campaigns through multiple levels of partition, creating hundreds of ad groups with thousands of product groups through a single click. 

Product Group Refresher - User Guide

Keep your campaigns in sync with your feed. This tool finds new products that were added to the feed and automatically creates new product groups and ad groups for them, based on your current campaign structure. 

Optmyzr Express

Breeze through multiple optimization tasks like adding new keywords, testing ad copies etc in minutes. The following tasks are available for Bing Ads:

  • Age Range Bid Adjustment
  • Gender Bid Adjustments
  • Add New Keywords
  • Test New Ads
  • Fix Low Quality Score Keywords
  • Pause Low Performing Ads
  • Push Keywords to First Page
  • More Traffic for Converting Keywords
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