Over the years, we’ve updated our offerings to help you manage your PPC campaigns end-to-end across all major ad platforms, i.e., Google, Microsoft, Amazon, Facebook, and Yahoo Japan, with minimal effort. Many of our attractive features are available in our newer plans only. This article outlines the array of features you’ll unlock by transitioning to our latest plans.

Create your own rules to optimize your accounts with Rule Engine

Optimize Campaigns by Weather

Advanced Reporting Features

Advanced ways to manage Shopping and PMax Retail Campaigns

Alerts and Insights

Score Traffic Segments based on the value of their conversions

Exclude irrelevant placements automatically before they start accruing cost

Import data from various sources into Optmyzr

Optmyzr Legacy vs Optmyzr New: Head-to-head comparison

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The Rule Engine lets you create custom optimizations based on simple “If-Then-Else” rules to manage your Google, Microsoft, Amazon, and Meta accounts. You can create strategies to optimize accounts across various scopes, from bid adjustments and search terms to budgets and PMax Retail listing groups.

Plus, we have completely customizable pre-built strategy templates to help you identify high-performing search terms, exclude placements from kids' content, and so on!

Explore these resources to more about the Rule Engine.

Under the “Budgets” scope, create rules to manage both campaign and shared budgets automatically. For instance, adjust your daily budget if it's overspending or achieving good ROAS. Learn more here.

The Custom Data Source Scope allows reporting and action on custom data accessed through Google Sheets or various CRM systems like Hubspot, Zoho, and Shopify. Automate and monitor data, including offline conversions, and gain insights from various sources in one central location. Discover more about this scope here, and sail through the cookie-less world effortlessly!

*Only available for Pro and above plans.

One of the major plus points of using Rule Engine is the powerful automation capability. Once you create your custom strategy, set an automation frequency for the system to send reports or apply changes to your ad accounts automatically. Read more here.

This advanced tool helps you target or exclude locations or even pause/enable campaigns based on real-time changes in weather conditions. Set an automation schedule, and the system will apply changes automatically based on the weather forecast. Especially helpful for businesses affected by weather conditions. Learn more here.

Include data from multiple Google Ads, Microsoft Ads, Google Analytics, Amazon Ads, and Meta accounts in the same report with the Multi-Account Reports tool. We have specialized widgets that allow you to aggregate data across accounts too. Find out more here.

This feature allows adding comments to Optmyzr client reports explaining interesting information about your account(s) in your preferred format. Comments will be reflected in the downloaded reports too. Read more here.

Do you frequently use your own combination of KPIs to showcase your account’s performance while creating reports? Optmyzr’s “Calculated Metrics” would be your aid then!

Once you add a calculated metric, you can use it across all the table widgets in the report. Read more here.

You can set up calculated metrics on the All Accounts Dashboard too, to get a quick overview of these metrics across all accounts linked to Optmyzr.

This tool grades your merchant feed and shopping campaigns based on common parameters to identify quick opportunities for improvement. Run it on demand or schedule these performance reports to receive them via email regularly to save time. Learn more here.

This tool keeps your Shopping and PMax Retail campaigns in sync with changes in the merchant feed by automatically adding or removing product groups according to feed attribute changes. Learn more here.

Set up alerts at the account/campaign level for your META/Amazon accounts. Discover more here and here.

This tool automatically checks landing pages and pauses ads, keywords, or listing groups leading to faulty ones. It also re-enables the paused entities once the issues are rectified. Learn more here.

Get notified about Optmyzr’s flagged alerts over Microsoft Teams by integrating it with Optmyzr. Discover more here.

Compare account performance against others in your industry vertical using PPC Vertical Benchmarks. This tool analyzes key metrics like CPC, conversion rate, CPA, CTR, and ROAS to gauge performance relative to peers. Learn more here.

*Only available for Pro and above plans.

Visualize Google Analytics 4 traffic segment performance across various dimensions on one page. This helps you create targeted audiences for Google Ads campaigns faster. Learn more here.

View and analyze the performance of your active campaign experiments across all your Google Ads accounts. Decide whether to keep or end campaign experiments based on comparative information provided in the tool. Learn more here.

Convert the Account Dashboard into a custom dashboard for any account of your choice, which you can share with your clients/stakeholders. Your stakeholders can access multiple accounts (Meta, Google Ads, etc.), and customize the dashboard (in terms of the date range, campaign selectors, networks, metrics, etc.) too.

Furthermore, if you upgrade to our Pro and above plans, you also get the option of white-labeling your dashboard to give your clients a personalized dashboard experience!

Learn more here.

Score segments of your traffic using Google Ads and GA4 performance data based on their value to your business. The system utilizes these scores while suggesting bid adjustments for campaigns to maximize their conversions or conversion value in the Optimize Value Rules (VBB) tool. Learn more here.

The Smart Placement Exclusions for Apps and Display Network tool is an add-on priced separately from your Optmyzr New subscription that protects your Google Ads account from showing ads on low-quality placements before they start costing you money. Learn more here.

*Only available for Pro and above plans.

The Data Integrations tool imports and integrates data sources like CRM systems into Optmyzr. You can filter and create data sets for simplified analysis, tailored to various platforms, source types, use cases, or permission levels. Learn more about this feature here.

*Only available in Pro and above plans.

Contact our Support Team at support@optmyzr.com, who'll be happy to give you a 1:1 demo of these features and/or direct you to a plan best suited to your ad spend and account requirements.